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Amazon launches Rufus AI

Amazon has unveiled Rufus, a new AI-driven shopping assistant, aimed at aiding users in product searches, answering queries, offering recommendations, and facilitating comparisons. Trained on Amazon's extensive product catalog, customer reviews, community Q&As, and web data, Rufus is equipped to assist customers with a variety of shopping-related tasks. Although currently accessible to a restricted group of U.S. users, the chatbot is anticipated to be made available nationwide in the coming weeks.


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